How and why to build an email list
If you’ve heard it once, you’ve heard it a million times. Lists make money. Building your own list is one of the last legitimate home based business opportunities. It’s a strategy you can’t afford to overlook.
Why it works
In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated exposure is usually necessary to inspire action. You can create opportunities for multiple exposure by adding an individual to your list.
Additionally, people are more prone to spend their money with people the trust and know. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.
How to do it
List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze pages has only one purpose. It should encourage readers to become subscribers to your list. Anything else is completely extraneous.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This time-tested strategy can substantially boost your bottom line.
A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should adopt those winning strategies. That will involve closely following three important guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Additionally, your squeeze page should have a concise, strong message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember that your squeeze page is there for a single reason – to build your list. Every line of that squeeze page should exist to serve that objective.
Third, you need to treat the sign up process like a sale – you must “close the deal”. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it crystal clear that there’s a real value in becoming a part of your list.
Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The best marketers in the business rely on list building for a reason. The money really is in the list!
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Categories: Internet Marketing Tags: email marketing, internet marketing, list building, squeeze page