Get indexed, get ranked, get traffic
It’s undeniable that the one thing you need to succeed in your online business is traffic. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
This is something you’ve experienced first hand countless times. You load up Google or another search engine. Type in something you’re looking for. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
You probably only visit a link or two from the first page of results. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.
This means that to get any real traffic you need to be on the first page in Google. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…
What is SEO?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.
Getting indexed
Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.
Twitter and Facebook updates are great places to put links to your site. These sites are very popular so Google indexes them multiple times a day. So any new links will be followed right away.
Gaining ranking
Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
There are three components of gaining ranking:
- Content
- Links
- Activity
Content strategies
This is the SEO work you do on your page. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Obviously, the article you’re reading now is about search engine optimization. Google knows that not just because the words search engine optimization show up. Another reason is because there are related words, like website traffic, too.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.
Link juice
The next thing to consider is your links. This includes both the inbound and outbound links. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.
Article spinning is a super easy way to get a bunch of inbound links. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. The more sites you can do this for, the more links you’ll get back.
Getting activity
The last thing we know for sure is that Google likes to see active sites. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. RSS feeds are an easy way to keep your content changing.
Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. An easy way to do this is from forums.
What you need to do is sign up with several forums in your niche. Then become active in the forum. Always include a link back to your site. This will get your more inbound links. And it gets people to visit the site you link to.
Conclusion
Each step listed above is critical. However, writing a bunch of different articles on the same topic. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.
However, rank builder software exists. And it automates everything we’ve just talked about. So, use your time wisely and automated to tedious tasks. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.
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Categories: Internet Marketing Tags: free traffic, internet marketing, search engine optimization, seo, traffic generation